Buying a new build in Calgary? Let's make sure you know what builders won't tell you.
We negotiate on your behalf and inform you of realistic timelines, future considerations, and savings opportunities most buyers miss.
Take our 15-question assessment to discover where you stand and what strategies we'll bring to your negotiation.
Free assessment • No cost for our service • Builder pays us, not you
We Bring Informed Perspectives and Negotiation Expertise
We negotiate on your behalf and inform you about realistic timelines, future considerations, and critical factors that could impact your decision for years to come.
Price Protection & Incentives
We help you understand true market value, stackable incentives, and upgrade decisions that actually add resale value.
Realistic Timeline Guidance
Get informed about possession windows, infrastructure timelines, and what delays could mean for your finances.
Location & Future Considerations
We research future development phases, zoning changes, and practical details that impact your daily life and resale potential.
Experienced Calgary brokers who negotiate for you and bring informed perspectives on timelines, future considerations, and realistic expectations
We inform you about realistic infrastructure timelines—like LRT lines promised in 2013 that still haven't materialized—so you can make decisions based on reality, not marketing
Access to pre-market inventory and stackable incentives through deep builder relationships across Calgary
We negotiate total cost, not just list price—factoring in lot premiums, upgrades, and time-sensitive promotions most buyers miss
We research future development phases, zoning changes, and practical considerations like electrical box placements that builders won't volunteer
Guidance on contract terms, realistic possession timelines, and total move-in costs so you're financially prepared
Clients Served Since 2020
Total Volume
Client Rating
What We Bring to Your New Build Purchase
- Access to pre-market inventory and incentives builders don't advertise publicly
- Negotiation on total cost and terms builders typically won't offer direct buyers
- Informed guidance on realistic infrastructure timelines and potential zoning changes
- Research on future development plans, practical considerations, and resale impact—at no cost to you
Meet Your Advocates
We're not here to sell you a home. We're here to negotiate on your behalf, bring options builders won't mention, and protect you from decisions you might regret years later.
REP YYC Team
Licensed Real Estate Professionals
New Build & Investment Specialists
Combined 50+ years in Calgary real estate
"We've negotiated millions in savings and protected hundreds of buyers from costly mistakes"
Your Protection
We catch issues like unfulfilled LRT promises, future zoning changes, and hidden cost escalations
Real Negotiations
We negotiate total cost, not just list price—factoring in upgrades, lot premiums, and incentives
Long-Term Thinking
We consider resale value, neighborhood development, and electrical/utility considerations others miss
How We Actually Protect You
Real issues we've caught before clients signed on the dotted line
Infrastructure Promises
Timeline Reality Check
Buyers were promised LRT access to Mahogany by 2025. As of today, construction hasn't started. We show clients the actual City of Calgary infrastructure timelines, not builder marketing.
Hidden Cost Savings
$47,000 Saved
Identified stackable incentives the builder didn't volunteer, negotiated lot premium reduction, and caught a possession delay clause that would have cost dual mortgage carrying costs.
Site Analysis
Lot Selection Issue
During community research, discovered a major electrical transformer would be installed in the front yard of a client's preferred lot. Helped them select a better lot before signing.
Zoning Changes
Future Development
Caught a re-zoning application for adjacent land that would have changed from low-density to multi-family. Client avoided buying next to future townhome development they didn't want.
Warranty Traps
Contract Clause
Found warranty exclusion clause for defects not reported within 7 days of possession. Most buyers take 2-3 weeks to notice issues. We negotiated 30 days and proper PDI documentation requirements.
Builder Substitutions
Quality Control
Builder attempted to substitute hardwood with engineered flooring and granite with quartz without price adjustment. We documented the original spec and negotiated $8,500 credit for the substitution.
Why You Need Representation on New Builds
Builder sales representatives work for the builder. We work for you.
Thinking About Buying a New Build? Here's What You Need to Know
Marek Jurkovic explains why buyers should have a REALTOR® when purchasing a new-build. Learn how builder representatives work for the builder, not the buyer, and discover the critical services a REALTOR® provides.
What We Do For You
- ✓Pull development maps and identify future phases
- ✓Advise on lot selection and upgrade choices
- ✓Negotiate on your behalf with builders
- ✓Protect your interests throughout the process
Real Example
One of our clients almost bought a property without knowing a commercial complex was planned nearby. We pulled the development maps, identified the issue, and helped them choose a better lot. That's the difference representation makes.
FAQ
Common questions
No—the builder pays the cooperating brokerage commission. Your price should reflect it, and we ensure you're not paying twice.
Our team has built deep relationships with builders across Calgary over years of transactions. We're often contacted with pre-market inventory and understand exactly which incentives can be stacked together. More importantly, we negotiate on total cost—not just list price—factoring in lot premiums, upgrades, and time-sensitive promotions that most buyers don't even know to ask about.
We research every project in detail—calling area sales managers, analyzing developer plans, checking MLS® data, and reviewing community maps. We give you informed opinions on communities backed by data, lot orientation considerations, realistic timelines for promised amenities, and resale potential. For example, understanding why Seton's price ceiling differs from Rangeview, or which lots will hold value better based on orientation and future development. We bring context and perspective you won't get from a sales center.
We guide you through every upgrade decision based on resale value and true cost. Generally, knock-down ceilings, full-height cabinets, 9-foot basement ceilings, and quality kitchen finishes add real value. We also help you budget for the costs builders don't include—landscaping, fencing, window coverings, appliances—so you know your true move-in number months before possession.
We set realistic expectations from the start. With thousands of transactions closed, we know how to navigate builder relationships, escalate issues through the right channels, and protect your warranty rights. We're your advocate throughout the process, from contract signing to possession and beyond.
If you're planning to own for 5 years versus 20+ years, our advice changes significantly. For shorter timelines, resale potential is critical—we'll steer you toward common, sought-after layouts in strong communities rather than unique properties that limit your buyer pool. For long-term holds, we can be more flexible with personalization. We think strategically about your goals, not just today's purchase.
We inform you about realistic timelines and future considerations based on years of experience. For example, LRT lines promised in 2013 that still haven't materialized, or zoning changes that increased density beyond initial expectations. We research developer track records, verify infrastructure timelines with the city, check for future development phases that could impact your views or traffic, and bring up practical details like electrical box placements that sales centers won't mention. Our role is to help you make informed decisions based on reality, not just marketing materials.
See Where You Stand in 3 Minutes
Discover your position and the strategies we'll bring to your negotiation.